By Flexo

For several months, I have been using Google AdSense’s Competitive Ad Filter to screen ads that may be objectional to my type of audience. Google officially suggests not using the filter to block low-paying ads, but Ads Black List says doing so can increase income significantly. I’m experimenting.

As of a few days ago, I’ve removed the 200 urls that I’ve been blacklisting recently. I’m willing to bet that most of the URLs would not have shown up in my ads anyway. Immediately, I noticed a lower eCPM. I think I’ll need to take more time and see how the results average out over a few weeks.

I will also try using Ads Black List’s automatically generated blacklist, which supposedly blocks low-paying ads based on my site’s genre and character.