By Flexo
I received an invitation from Google to try out AdSense Video Distribution, a new advertising delivery format. The video content is provided by The Wall Street Journal in my case, and advertisements are placed between clips. Other content providers are available.
Google is providing a wide selection to match various types of publishers, which I assume will expand as the program extends beyond this initial “pilot” period.
For this pilot we have selected content in the music, entertainment, finance, lifestyle, and sports categories. We’re working with content providers such as The Wall Street Journal Online, LX.TV, Warner Music Group, Sony BMG Music Entertainment, and CondeNet’s Epicurious and Style.com.
Revenue is generated (and split between the publisher, Google, and the ad content provider) only when a visitor begins watching the advertisement videos between clips. The visitor also has the option to skip past any part of the video.
It sounds interesting, and I’d be interested to see how it compares with AdSense’s text ads. Take a look at how the ad is incorporated at Consumerism Commentary, where I am using it only on the main index. My current layout isn’t very conducive to placing this type of ad above the fold, and I don’t want to be accused of over-monetizng. I pushed several other AdSense ads — the video ads don’t count towards the three units per page limit — further down.
I was hoping to hire a designer to redesign Consumerism Commentary, and make ads ess intrusive, but that’s not working out at the moment.
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and I don’t want to be accused of over-monetizng
HA! You’ll note that my opinion isn’t very popular. :)
Actually, some of the most popoular blogs in existence (and I’m thinking of Boing Boing here) are loaded with ads.
I actually kind of like the video ad. It’s interesting. I’m curious as to how the payment works, though. Do you get paid when a person clicks on it? If they watch the whole thing? Or some sort of pro-rated hybrid of this?
Re: hiring a designer. Have you pursued this much? When you say that’s not working out, what do you mean? I ask because I’m having similar thoughts. I want to redesign GRS, but I just never get around to it. I’d be better served paying somebody else. But how much to pay? And what kind of a redesign? These are tough questions.
The publisher gets paid when someone views one of the ad clips nestled between the rest of the video content clips.
I’ve only just begun speaking with a designer. I’ll let you know how it goes as things progress. I’ll probably end up paying him what *I* was paid for my first professional web design and programming… It’ll be not a *small* portion of monthly income generated by the site, but not a huge portion either. I guess that means about half. It’s real money, but hopefully it will be well spent if it makes the site more appealing to view, easier to navigate, and provide the right… “ambiance.”